Terms of Service

HowPure Mobile Application

Effective Date: May 21, 2026 · Last Updated: May 21, 2026

1. Acceptance of Terms

These Terms of Service (“Terms”) constitute a legally binding agreement between you (“User”, “you”, or “your”) and MB “BD Consulting”, a company registered in the Republic of Lithuania, operating under the brand name HowPure (“HowPure”, “we”, “us”, or “our”).

By downloading, installing, accessing, or using the HowPure mobile application (the “App”), you acknowledge that you have read, understood, and agree to be bound by these Terms and our Privacy Policy. If you do not agree to these Terms, you must not use the App.

2. Eligibility

You must be at least 16 years of age to use the App. By using the App, you represent and warrant that you are at least 16 years old and have the legal capacity to enter into this agreement. If you are between 16 and 18 years of age, you represent that your parent or legal guardian has reviewed and consents to these Terms.

3. Description of Service

HowPure is a mobile application that provides cosmetics ingredient safety assessment. The App allows users to scan or search for cosmetic products and receive ingredient breakdowns, safety scores, and personalized warnings based on user-configured profiles and preferences.

3.1 Core Features

• Product scanning via barcode and ability to add new products by photo
• Ingredient analysis with a 0–100 product safety score and per-ingredient risk levels (No Risk, Low, Moderate, High, plus Caution flags where relevant)
• Personal ingredient profile setup (persona selection, sensitivities, ingredients to avoid, lifestyle preferences)
• Personalized ingredient warnings based on your profile
• Alternative product suggestions (generic in Pure, personalized in Pure+)
• Product history tracking
• Ability to submit products and reviews to the database
• Where-to-buy links to participating retailers

3.2 Subscription Tiers

The App is available in two tiers:

• Pure (Free): Unlimited product scanning; full ingredient breakdown and safety scores; generic alternative product suggestions; product history limited to your most recent 25 scans or searches; product submissions; reviews; where-to-buy links.
• Pure+ (Paid): All Pure features plus: product search by name or brand; ingredient alerts personalized to your profile; alternative product recommendations filtered to your profile; unlimited product history with full search functionality.

4. Account Registration

To use the App, you must create an account. You agree to:

• Provide accurate, current, and complete registration information
• Maintain and promptly update your account information
• Keep your login credentials secure and confidential
• Accept responsibility for all activity occurring under your account
• Notify us immediately of any unauthorized use of your account

We reserve the right to suspend or terminate your account if any information provided is found to be inaccurate, outdated, or incomplete, or if you violate these Terms.

5. Subscriptions, Payments, and Refunds

5.1 Pricing

The Pure+ subscription is available at the following prices:

• Monthly: €4.99 per month
• Annual: €24.99 per year

Prices are inclusive of applicable taxes unless otherwise stated. We reserve the right to change subscription prices at any time. Price changes will be communicated to existing subscribers at least 30 days in advance and will take effect at the next renewal period.

5.2 Billing and Renewal

Subscriptions are billed through the Apple App Store or Google Play Store via RevenueCat. By subscribing to Pure+, you authorize recurring payments:

• Monthly subscriptions renew automatically each month
• Annual subscriptions renew automatically each year
• Payment is charged to your App Store or Play Store account at confirmation of purchase
• Renewal is charged within 24 hours prior to the end of the current billing period

5.3 Cancellation

You may cancel your Pure+ subscription at any time through your Apple App Store or Google Play Store account settings. Cancellation takes effect at the end of the current billing period. You will retain access to Pure+ features until the end of the paid period. After cancellation, your account will revert to the Pure (free) tier.

5.4 Refunds

Refund requests are handled by the Apple App Store or Google Play Store in accordance with their respective refund policies. HowPure does not directly process payments or issue refunds. If you believe you are entitled to a refund, please contact Apple or Google through their standard refund request process.

5.5 Free Trial

We may offer a free trial period for the annual Pure+ subscription at our discretion. If a free trial is offered, you will not be charged until the trial period ends. If you do not cancel before the trial expires, your subscription will automatically begin and you will be charged the applicable subscription fee.

6. Important Disclaimer — Not Medical or Dermatological Advice

PLEASE READ THIS SECTION CAREFULLY. The information provided by HowPure, including ingredient safety scores, risk levels, caution flags, and product assessments, is for general informational purposes only and does not constitute medical, dermatological, toxicological, or other professional health advice.

Specifically, you acknowledge and agree that:

• HowPure’s safety scores and ingredient assessments are based on publicly available scientific data, regulatory classifications, and our proprietary analysis algorithms. They may not reflect the complete risk profile of a product for your individual circumstances.
• The App is not a substitute for professional medical, dermatological, or allergological consultation. If you have specific skin conditions, allergies, or health concerns, you should consult a qualified healthcare professional before using or discontinuing any cosmetic product.
• Ingredient safety can depend on concentration, formulation context, individual sensitivity, and other factors that the App may not fully capture.
• HowPure does not guarantee the accuracy, completeness, or timeliness of product information, ingredient data, or safety assessments. Product formulations may change without notice, and our database may not reflect the most current formulations.
• Allergy and sensitivity flagging features provide general guidance based on commonly recognized risk factors and the EU’s regulated allergen lists. They are not a substitute for advice from your healthcare provider.
• Any product recommendations (generic or personalized) are suggestions only and do not constitute an endorsement or guarantee of safety.

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, HOWPURE DISCLAIMS ALL LIABILITY FOR ANY ADVERSE REACTIONS, HEALTH ISSUES, OR DAMAGES ARISING FROM YOUR RELIANCE ON INFORMATION PROVIDED THROUGH THE APP.

7. User-Generated Content

7.1 Product Submissions and Reviews

You may submit products and reviews to the HowPure database. By submitting content, you:

• Grant HowPure a non-exclusive, worldwide, royalty-free, perpetual, irrevocable license to use, display, modify, and incorporate your submissions into the HowPure database
• Represent that your submissions are accurate, truthful, and do not infringe any third-party rights
• Acknowledge that submitted products and reviews will be anonymized (not deleted) if you delete your account, as described in our Privacy Policy

7.2 Content Standards

You agree not to submit content that:

• Is false, misleading, or deliberately inaccurate
• Contains personal attacks, defamatory statements, or harassment
• Infringes the intellectual property, privacy, or other rights of third parties
• Contains spam, advertising, or promotional material
• Violates any applicable law or regulation

We reserve the right to review, edit, or remove any user-submitted content at our sole discretion without prior notice.

8. Acceptable Use

You agree to use the App only for its intended purpose and in compliance with these Terms and all applicable laws. You shall not:

• Reverse engineer, decompile, disassemble, or attempt to extract the source code of the App or its algorithms
• Attempt to access, scrape, or extract data from the HowPure database through automated means (bots, crawlers, or scripts)
• Interfere with or disrupt the App’s servers, networks, or infrastructure
• Circumvent or attempt to circumvent subscription restrictions or any security measures
• Use the App to develop, train, or improve a competing product or service
• Share, resell, or redistribute your account access or subscription
• Impersonate any person or entity or misrepresent your affiliation
• Use the App in any way that could damage, disable, or impair the service

9. Intellectual Property

9.1 Our Rights

The App, including but not limited to its design, interface, algorithms, ingredient database, safety scoring methodology, source code, text, graphics, logos, and trademarks, is the exclusive property of MB “BD Consulting” and is protected by applicable intellectual property laws. All rights not expressly granted to you are reserved.

9.2 Limited License

Subject to your compliance with these Terms, we grant you a limited, non-exclusive, non-transferable, revocable license to download, install, and use the App on your personal mobile device solely for your personal, non-commercial use.

9.3 Restrictions

You may not copy, modify, distribute, sell, lease, sublicense, or create derivative works based on the App or any part thereof, except as expressly permitted by these Terms or applicable law.

10. Third-Party Services and Platforms

The App is distributed through the Apple App Store and Google Play Store and uses certain third-party services as described in our Privacy Policy (including DigitalOcean, Firebase, Amplitude, Sentry, and RevenueCat). Your use of these platforms is subject to their respective terms and conditions. HowPure is not responsible for the performance, availability, or policies of third-party services.

11. Limitation of Liability

To the maximum extent permitted by applicable law:

• No Warranty: The App is provided “as is” and “as available” without warranties of any kind, whether express, implied, or statutory, including but not limited to warranties of merchantability, fitness for a particular purpose, accuracy, and non-infringement.
• Limitation of Damages: In no event shall HowPure, its directors, employees, or agents be liable for any indirect, incidental, special, consequential, or punitive damages, including loss of profits, data, or health, arising out of or in connection with your use of the App.
• Maximum Liability: HowPure’s total aggregate liability to you for all claims arising from or relating to the App shall not exceed the total amount you have paid to HowPure in the twelve (12) months preceding the claim.

Nothing in these Terms excludes or limits liability that cannot be excluded or limited under applicable EU or Lithuanian law, including liability for death or personal injury caused by negligence, fraud, or fraudulent misrepresentation.

12. Indemnification

You agree to indemnify and hold harmless HowPure, its directors, officers, employees, and agents from and against any claims, damages, losses, liabilities, and expenses (including reasonable legal fees) arising out of or in connection with your use of the App, your violation of these Terms, your user-submitted content, or your infringement of any third-party rights.

13. Termination

13.1 Termination by You

You may stop using the App at any time and delete your account through the App’s settings or by contacting us at [email protected].

When you request account deletion, your account is immediately deactivated and access to the App is suspended. Your account and personal data are retained for a 30-day grace period during which you may restore your account by contacting our support team at [email protected]. After 30 days, your account and all associated personal data are permanently and irreversibly deleted. User-submitted content (products, reviews) is anonymized at that point rather than deleted, in accordance with our Privacy Policy.

Your Pure+ subscription is managed separately through your Apple App Store or Google Play Store account and is not automatically cancelled when you delete your HowPure account. To avoid further billing, please cancel your subscription directly through your App Store or Play Store settings before, or at the time of, requesting account deletion.

13.2 Termination by Us

We may suspend or terminate your access to the App, with or without notice, if:

• You breach any provision of these Terms
• Your use of the App poses a security risk or may cause harm to other users
• We are required to do so by law or legal process
• We discontinue the App or any part of it

13.3 Effects of Termination

Upon termination, your right to use the App ceases immediately. Sections 6 (Disclaimer), 7.1 (Content License), 9 (Intellectual Property), 11 (Limitation of Liability), 12 (Indemnification), 14 (Governing Law), and 15 (Dispute Resolution) survive termination.

14. Governing Law

These Terms are governed by and construed in accordance with the laws of the Republic of Lithuania, without regard to its conflict of law provisions. This choice of law does not deprive you of the protection afforded by provisions of the law of your habitual residence that cannot be derogated from by agreement, in accordance with Article 6(2) of Regulation (EC) No 593/2008 (Rome I).

15. Dispute Resolution

In the event of any dispute arising out of or in connection with these Terms:

• Informal Resolution: You agree to first attempt to resolve the dispute informally by contacting us at [email protected]. We will endeavor to resolve complaints and disputes within 30 days.
• EU Online Dispute Resolution: If you are a consumer in the EU, you may also use the European Commission’s Online Dispute Resolution (ODR) platform at https://ec.europa.eu/consumers/odr.
• Jurisdiction: If a dispute cannot be resolved informally, the courts of the Republic of Lithuania shall have jurisdiction, without prejudice to any mandatory consumer protection jurisdiction rules that may apply in your country of residence.

16. Changes to These Terms

We reserve the right to modify these Terms at any time. Material changes will be communicated to you by posting the updated Terms within the App, by email notification, or by other reasonable means at least 30 days before taking effect. Your continued use of the App after the effective date of any changes constitutes your acceptance of the revised Terms. If you do not agree with the changes, you must stop using the App and delete your account.

17. General Provisions

Severability: If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions shall continue in full force and effect.

Entire Agreement: These Terms, together with the Privacy Policy, constitute the entire agreement between you and HowPure regarding the App, superseding any prior agreements.

Waiver: The failure of HowPure to enforce any right or provision of these Terms shall not constitute a waiver of such right or provision.

Assignment: You may not assign or transfer your rights under these Terms without our prior written consent. HowPure may assign its rights and obligations under these Terms without restriction.

Force Majeure: HowPure shall not be liable for any failure or delay in performance resulting from circumstances beyond its reasonable control, including but not limited to natural disasters, acts of government, internet outages, or third-party service failures.

Language: These Terms may be provided in multiple languages. In the event of a discrepancy between the English version and any translated version, the English version shall prevail.

18. Contact Us

If you have any questions or concerns about these Terms, please contact us:

Company: MB “BD Consulting” (operating as HowPure)
Registered address: Fabijoniškių g. 92-54, Vilnius
Email: [email protected]

For consumer disputes within the EU, you may also use the European Commission’s Online Dispute Resolution platform at https://ec.europa.eu/consumers/odr.